neuroflash Digital Twins →On a neutral AI query for the top Retail & E-Commerce brands (US), Amazon leads. But the answer shifts per audience — see below who each audience gets pointed to instead.
US market · latest scan 2026-11-13 · ChatGPT, Gemini & Perplexity
The same question, asked as 3 real US audiences grounded in survey data.
Amazon leads the Retail & E-Commerce category in the US market with an average position of 1 and 89% engine consensus. Walmart follows at average position 2. Across 12 queries for this category, 33 different brands were named; 6 of them appear in the ranking table after the 2-engine consensus filter. In 2 of 3 audience segments the AI names a different brand as its top pick (Rei Co-op, Thredup).
“Avg position” shows where a brand appears, on average, when ChatGPT, Gemini and Perplexity are asked for the leading Retail & E-Commerce brands — a lower value means the brand is named earlier in the answer. “Consensus” shows how strongly the three engines agree on that brand. Every result comes from brand-free buyer questions: the engines are asked, with no brand named in the prompt, which providers they would recommend — once on a neutral query and once from the perspective of real audience personas grounded in survey data. Only brands named by at least 2 of the 3 engines enter the ranking. The data is refreshed regularly; the current scan is from 2026-11-13.
Amazon — average position 1 with 89% engine consensus across ChatGPT, Gemini and Perplexity (US market, scan 2026-11-13).
The scans run on a regular, automated schedule. Each page states the date of the most recent scan it is based on; the current data is from 2026-11-13.
The ranking only lists brands that at least 2 of the 3 engines name in response to brand-free buyer questions. If your brand is missing, you can request a scan on the homepage and get a dedicated report.
Yes. In 2 of 3 US audience segments the top pick differs from the generic leader Amazon — the AI names Rei Co-op and Thredup instead.
Every prompt, every audience, every engine — plus the topic clusters and content that get AI recommending you to the segments you're missing. Built on neuroflash Digital Twins.
Request the full report →Method. Each result comes from asking ChatGPT, Gemini and Perplexity for the top brands — once on a neutral query, and once as real audience personas grounded in survey data (1M+ psychographic profiles, validated against human panels). Generic ranks reflect engine consensus; audience results aggregate the brands each persona's AI named. US market · latest scan 2026-11-13. Powered by neuroflash Digital Twins.